Episode 537

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Published on:

31st Oct 2023

Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic

Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the 'Hormozi effect' on content trends and discuss strategies for creating content that not only resonates with audiences but also stands the test of time.

Chapters:

  • 00:00:00 - Ian Garlic Discusses Video Testimonials and Common Mistakes
  • 00:04:16 - Lessons from Walt Disney: The Power of Front Line Insights
  • 00:05:34 - The Key to Great Video: Unleashing the Power of Listening and Interviewing
  • 00:09:30 - Beast's 15-Year Journey from Basement to Billion: Overnight Success Unveiled
  • 00:12:54 - Unveiling the Truth Behind the Customer Journey Trap
  • 00:16:28 - Navigating the Conversion Conundrum: From Page Views to Email Form
  • 00:18:34 - How Marty's Social Media Agency Landed Major Clients with Customer Stories
  • 00:22:18 - Transforming Leads from Suck to Success: Unlocking the Power of Customer Stories
  • 00:28:07 - Transforming Businesses and Connecting Emotionally: The Power of Customer Stories
  • 00:30:01 - The Power of Conversations and Results in Marketing: Unlocking Client Success
  • 00:33:48 - Capturing the Right Attention: Avoiding Generalities in Your Marketing Strategy
  • 00:39:40 - Unraveling the Convolution of Views: Maximizing Audience Engagement
  • 00:41:49 - Driving Engagement and Harnessing the Algorithm: Unlocking the Power of YouTube

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam