Episode 538

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Published on:

3rd Nov 2023

17 Absolutely Killer Meta Advertising Tips From The Best Media Buyers on the Planet

We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.

Chapters:

  • 00:00:00 - Important Tips for Media Buyers and Advertisers
  • 00:01:15 - Insights into Optimizing Meta Advertising and Custom Events
  • 00:04:46 - Regular Engagement and Feedback on YouTube Channel
  • 00:06:10 - Optimizing Leads and Credit Reports with the Pixel
  • 00:07:16 - Exploring Custom Events and Managing Event Selection in iOS
  • 00:10:00 - Success with Click Bank and Shopify Despite iOS Changes
  • 00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition
  • 00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth
  • 00:20:13 - Advantage Plus Enhances Opportunity for Opportunistic Conversions with Exclusions in Place
  • 00:23:12 - Misunderstanding Advertising Exclusions Led to Wasted Budget
  • 00:28:03 - Analysis of Customer Preferences and Marketing Strategies
  • 00:30:23 - Preparing for Creative Testing on Facebook: Maximizing Video Lifespan
  • 00:32:07 - Effective Creative Testing Strategies for Facebook and TikTok Ads
  • 00:35:40 - Irrelevance of Copy in Video Text on Social Media Platforms
  • 00:39:58 - AI's Role in Creating Unique Graves and Identifying Authenticity
  • 00:43:24 - Importance of Monitoring and Utilizing User-generated Content in Branding

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam