Episode 536

full
Published on:

27th Oct 2023

Cutting Edge Digital Marketing Insights from Cancún, Mexico

Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we navigate through real-life experiences, strategies, and revelations, listeners will uncover the secrets to mastering business and the essence of smart networking. Dive in for a transformative journey that promises to reshape your business perspective.

Chapters:

  • 00:00:00 - Strategic Lead Generation: Elevating Business Success
  • 00:03:08 - Mastering Networking: Strategies for Introverted Marketers
  • 00:04:17 - Collaborative Innovations: The Role of Community and Accountability
  • 00:08:57 - Specializing for Success: The Value of Niche Marketing
  • 00:11:21 - Excellence in Digital Marketing: Our Ascendancy to Global Leadership
  • 00:12:51 - The Financial Edge: Harnessing Passive Income for Stability
  • 00:17:25 - Digital Marketing Evolution: Lessons from Costly Oversights
  • 00:20:01 - Power Connections: Effective Networking for the Modern CMO
  • 00:21:26 - Boundary-Pushing Insights: Where Inspiration Meets Strategy
  • 00:25:30 - Building Marketing Communities: Aligning with the Right Minds for Growth
  • 00:28:22 - Elevate Our Voice: A Plea for Podcast Feedback and Ratings

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam