Episode 533

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Published on:

17th Oct 2023

Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov

Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulous data analysis. Dmitri, even as a 16-year-old, was obsessed with dissecting data, tracking everything from gas station metrics for personal insights to navigating the complex realms of client CRM data in his professional stride. Listeners will traverse through narratives of a young data geek, evolving into a maestro who doesn’t just conduct marketing campaigns but composes symphonies of strategic and spontaneous maneuvers. Engage with tales that don’t merely share strategies but weave stories that linger, offering a fresh, audacious, and slightly rebellious perspective on steering through today’s marketing wilderness, ensuring an adventure that promises more than just insights but experiences that resonate.

Chapters:

  • 00:00:00 Diving into Dmitri's World: Exploring the Acclaimed 'Anno Dimitri' Agency
  • 00:01:52 Trust-Building in Luxury Markets: Navigating High Ticket Client Relationships
  • 00:06:31 Revolutionary Content with Aigen: AI-Powered Realistic Video Generation
  • 00:10:06 Elevating Excellence: The Indispensable Role of Quality and Creativity in Digital Longevity
  • 00:12:00 Unshackling Creativity: Cultivating a Subconscious Overflowing with Knowledge and Inspiration
  • 00:16:04 The Critical Pivot: Refocusing Marketing Strategies to Emphasize Creativity in 2023 and Beyond
  • 00:20:42 Charting the Course of Future Advertising: Addressing Client Issues and Developing High-Value Solutions
  • 00:23:05 Leveraging Assurance: The Sales and Trust-Building Impact of Amazon's Return Policy
  • 00:28:58 The High-Ticket Client Pathway: Insights into the Lead-to-Purchase Journey
  • 00:32:28 Strategic Authority Positioning: Harnessing Celebrity Clientele and Digital Marketing Tactics
  • 00:37:39 Elevating Above the Crowd: Differentiating Yourself Amidst a Sea of Aggressive Networkers
  • 00:42:55 The Quick Unsubscribe Solution: Forming Genuine Connections through Captivating Offers
  • 00:48:33 The Value of Mastermind Groups: Navigating Personal and Professional Growth
  • 00:51:37 Unlocking Your Profit Potential: Mastering Sales Techniques to Propel Your Success

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam