Episode 534

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Published on:

20th Oct 2023

Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit

Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Draper, the discussion revolves around the paradigm shift from performance-based marketing to brand building, especially in platforms like Meta. They also touch upon personal productivity habits, highlighting the significance of routines like the 4 AM wake-up and the invigorating cold plunge. Throughout, the conversation remains rooted in the real-world challenges and opportunities that modern marketers face.

Chapters:

  • 00:00:00 Navigating Meta: Modern Marketing Tactics and Insights
  • 00:04:29 The Power of Routine: Cold Plunges and Reflecting on Gratitude
  • 00:05:48 Night Owls' Secret: Productivity Hacks with IHOP, Coffee, and Creativity
  • 00:09:58 Boosting Productivity: Embracing Cold Plunges and Early Mornings
  • 00:16:16 Behind the Scenes: Decoding Meta's Advertising Strategies
  • 00:20:50 Leveraging the Giants: Tapping into Google Display Network's Full Potential
  • 00:23:31 The Brand Building Era: How Awareness Amplifies ROI in Modern Marketing
  • 00:29:03 Pioneering Marketing Moves: Transitioning from Competitive Spaces to Brand Awareness Campaigns
  • 00:32:42 Navigating the Ad Spend: Challenges for Small Businesses in the Rising Cost Era
  • 00:36:25 The Next Frontier: Digital Marketing Beyond Traditional Website Conversions

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam