Episode 532

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Published on:

13th Oct 2023

Behind the Scenes of Tier 11: Research, Insight, and Strategy

Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.

Chapters:

  • 00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity
  • 00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion
  • 00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Copies
  • 00:10:59 Elevating Ad Performance: The Essentials of Ad Hygiene
  • 00:12:11 Mastering Comment Management: Discreetly Boosting Ad Performance
  • 00:13:54 Advanced Social Media Strategies: Keyword Flagging & Comment Management
  • 00:18:20 The UGC Phenomenon: Harnessing Authenticity for Campaign Success
  • 00:23:09 Amplifying Engagement: Merging Testimonials with Innovative Creatives
  • 00:26:49 Behind the Advantage Campaign: The Journey of Evolving Advantage Plus Strategies

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam