Episode 522

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Published on:

5th Sep 2023

Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking.

Chapters:

  • 00:00:00 Challenges in Valuing Digital Assets
  • 00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value
  • 00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience
  • 00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing
  • 00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape
  • 00:15:29 A Deep Dive: The Importance of a Clear Growth Engine
  • 00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination
  • 00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing
  • 00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods
  • 00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand
  • 00:30:59 Establishing Value in a Dynamic Digital Market
  • 00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience
  • 00:37:33 Ryan’s Insights: How to Stay Ahead in the Ever-Changing World of Digital Marketing

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam