Episode 521

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Published on:

1st Sep 2023

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now

Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape.

Chapters:

  • 00:00:00 Strategies for Effective Multi-Inbox Management in Digital Marketing
  • 00:05:23 Selecting the Right Partner: Navigating the Sea of Online Marketing Agencies
  • 00:08:18 Warning Signs: Identifying Ill-Equipped Agencies that Can Stall Your Digital Growth
  • 00:11:23 Crucial Gaps in Conversion Tracking: Where Many Agencies Fall Short
  • 00:16:29 Evolution of Digital Traffic: The Rise and Impact of Influential Marketing Agencies
  • 00:22:03 Balancing Growth and Insight: Scaling Up with Full Visibility in Digital Marketing
  • 00:24:51 The Digital Conversion Toolbox: Agencies Missing Out on Conversions API and UTM Parameters
  • 00:29:56 Integrated Communication in E-commerce: Harnessing Email and SMS Effectively
  • 00:33:31 Maximizing ROI from Email and SMS: The Financial Impact of Every Converted Lead

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam