Episode 523

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Published on:

8th Sep 2023

2024 Digital Marketing Predictions with Ryan Deiss

Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, the future of AI in marketing, and highlights the upcoming Traffic and Conversion Summit.

Chapters:

  • 00:00:00 Effective Ad Scaling: Strategies that Deliver Results
  • 00:03:34 Digital Marketing's Vital Element: A Glimpse into Traffic and Conversion Summit's Key Takeaways
  • 00:05:17 AI's Marketing Revolution: From Basic Edits to Advanced Personalization
  • 00:11:34 Crafting a Robust Marketing Strategy: Seamless Integration of Channels, Messages, and Funnels
  • 00:14:29 Foundational Principles: Perfecting Messaging for Optimal Digital Marketing Impact
  • 00:15:40 AI-Driven Engagement: Tapping into Consumer Behavior for Higher Conversions
  • 00:21:54 Digital Marketer's Edge: Certified Partner Program for Scalable Marketing Solutions
  • 00:25:10 Marketing Through the Ages: Timeless Principles Amid Rapid Evolution
  • 00:28:44 Holistic Approach: Owning the Entire Customer Journey for Agency Triumph
  • 00:30:30 Agency Success Mantras: Specialization and the Role of Strategic Alliances
  • 00:34:00 Spotlight: Ryan Deiss' Expert Insights at the Traffic and Conversion Summit

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam