Episode 696

full
Published on:

13th May 2025

What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads?

Ralph and Lauren pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full automation, the hosts dive into what this shift means for media buyers, business owners, and performance marketers. From breaking down Advantage+ Shopping's evolution to analyzing its strategic implications for ad spend and conversion optimization, Ralph and Lauren explain why understanding Meta’s AI is now mission-critical. If you're managing Meta ads in 2025, this episode is your wake-up call.

Chapters:

  • 00:00:00 – Dive Into the Chaos: Welcome to the Professional Traffic Podcast
  • 00:01:33 – The Truth About Meta’s Advantage+ and the Stealthy Andromeda Rollout
  • 00:03:17 – Hot Takes: Our Raw Reactions to Meta’s Automated Future
  • 00:05:28 – Meta’s $65 Billion Bet on AI—What It Really Means for Advertisers
  • 00:07:42 – Tariffs, Tension & Traffic: Why It’s Time to Diversify Beyond Meta
  • 00:11:41 – Beyond the Big Two: Alternative Ad Networks You Shouldn’t Ignore
  • 00:17:30 – Snapchat Isn’t Dead: Surprising Wins and What the Data Shows
  • 00:19:23 – TikTok’s Rise and the Platforms Quietly Dominating the Feed
  • 00:21:00 – Dollars and Downloads: The Platforms Driving Real Economic Growth
  • 00:21:09 – Threads is Blowing Up—Here’s What That Means for Marketers
  • 00:22:03 – Personalized Ads That Don’t Suck: Cracking the Relevance Code
  • 00:23:06 – Wait, Did We Just Say PornHub? The Untapped Traffic Opportunity
  • 00:24:15 – Can Threads Deliver Ad Results? Here’s the Smart Way to Find Out
  • 00:25:25 – TikTok’s Secret Superpower: B2B Lead Gen Done Right
  • 00:30:02 – Lead Quality Over Quantity: How to Actually Score Buyers
  • 00:31:07 – Mic Drop: Final Thoughts, Must-Know Takeaways, and Show Notes

LINKS AND RESOURCES:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Perpetual Traffic

About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

Profile picture for Kasim Aslam

Kasim Aslam