Episode 695

full
Published on:

9th May 2025

Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez

Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with the digital marketing agency space. With over a decade of experience, Chris shares hard-earned lessons on how bloated promises, shallow metrics, and lack of accountability are destroying agency reputations. If you're tired of BS and ready to scale your agency the right way—with real metrics and leadership that delivers—this episode is your roadmap. Discover how to stand out in a sea of scammers, earn client trust, and transform chaos into clarity.

Chapters:

  • 00:00:00 – Kicking Off with Ralph & Lauren: You’re Not Gonna Want to Miss This One
  • 00:01:17 – Meet Chris Martinez: The Agency Leader Disrupting the Status Quo
  • 00:01:51 – Why Most Agencies Are Broken (And What Needs to Change Now)
  • 00:06:12 – The Numbers That Actually Matter If You Want to Scale Profitably
  • 00:11:58 – How to Stop Wearing Every Hat and Build a Real Team
  • 00:13:46 – Losing Clients? Here's What That Really Says About Your Agency
  • 00:17:57 – When Emotions Hijack Business: How to Lead with Data and Discipline
  • 00:18:48 – The Brutal Truth About Underperformers on Your Team
  • 00:20:24 – Don’t Skip This: The Power of Job Clarity and Measurable KPIs
  • 00:21:12 – Want Accountability? It Starts at the Top (Yes, That Means You)
  • 00:24:02 – Your Clients Aren’t Off the Hook: How to Hold Them Accountable Too
  • 00:26:39 – How to Audit Your Business and Set Profit-Driven Goals
  • 00:30:27 – Limited-Time Offer: How to Get Exclusive Access to Agency Freedom Live
  • 00:33:42 – Final Mic Drop: What It Really Takes to Build a Scalable, Respected Agency

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam