Episode 697

full
Published on:

16th May 2025

[Breaking]: How to Test (& De-Dupe) Meta Advantage+ Campaigns with 100% Accuracy

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you’re running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.

Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.

Chapters:

  • 00:00:00 - Dive Into the Latest from Perpetual Traffic
  • 00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift
  • 00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend
  • 00:04:09 - How Advantage+ and NAC Unlock Scalable Profits
  • 00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands
  • 00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover
  • 00:22:04 - Breaking Down Meta’s New Campaign Framework
  • 00:34:19 - Creative Testing: What’s Actually Working Right Now
  • 00:34:57 - Perry Belcher's Email Playbook That Still Prints Money
  • 00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact
  • 00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins
  • 00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)
  • 00:41:54 - Unlocking the Power of the Feeder Strategy
  • 00:43:35 - Winning in High CPC Markets Without Burning Cash
  • 00:46:16 - How Small Brands Can Dominate with Feeder & Meta
  • 00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.0
  • 00:58:51 - Cracking the Code on Standard Shopping Optimization
  • 01:02:18 - Wrap-Up: Big Takeaways & What's Coming Next

LINKS AND RESOURCES:

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Mentioned in this episode:

Unbounce - Code PT10off

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam