Episode 585

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Published on:

16th Apr 2024

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re eager to navigate the twists and turns of online marketing with a winning edge.

Chapters:

  • 00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community
  • 00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations
  • 00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader
  • 00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination
  • 00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics
  • 00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus
  • 00:10:10 Behind the Scenes: Exclusive Client Success Stories
  • 00:14:05 Audience Architects: How to Sculpt Your Perfect Audience
  • 00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration
  • 00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns
  • 00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing
  • 00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies
  • 00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World
  • 00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy
  • 00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices
  • 00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing Mastery

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam