Episode 584

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Published on:

12th Apr 2024

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.

Chapters:

  • 00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing
  • 00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility
  • 00:07:51 How Google’s Performance Max Scales the Unscalable
  • 00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers
  • 00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact
  • 00:13:58 Case Study Insights: Real Results from Implementing Performance Max
  • 00:17:01 Performance Max Case Study Breakdown
  • 00:21:33 Why Talking Across Platforms is Key to Marketing Success
  • 00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities
  • 00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos
  • 00:29:13 Ground Zero: Marketing Insights from the Field
  • 00:32:42 Data-Driven Strategies: Making Metrics Work for You
  • 00:37:46 Why Historical Data is the Marketer’s Crystal Ball
  • 00:40:22 Sign-Off: Reflections and What’s Next on Perpetual Traffic

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam