Episode 586

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Published on:

19th Apr 2024

(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session.

Chapters:

  • 00:00:00 - Kickoff: Meet the Hosts & Telegram Tactics
  • 00:01:15 - Strategy Session: Unpacking CBO & ABO
  • 00:02:25 - Target Practice: Audience Selection and the Algorithm Advantage
  • 00:06:00 - Automation Insights: Delving into Campaign Adjustments and Algorithm Updates
  • 00:10:54 - Creativity in Campaigns: Engaging Your Audience Effectively
  • 00:13:00 - Engagement Essentials: Discussing the Impact of Creative Content
  • 00:15:08 - Top Funnel Tactics: Using Non-Sales Content Strategically
  • 00:18:30 - Content Strategies: Driving Traffic with Top-of-Funnel Tactics
  • 00:20:15 - Algorithm Mastery: Adapting to Evolving Ad Platforms
  • 00:22:32 - Future of Ads: The Rise of Google TV and Integrated Advertising
  • 00:28:48 - Closing Thoughts: Summing Up with Sneak Peeks and Special Invites

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam