Episode 613

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Published on:

26th Jul 2024

What Are Marketing Performance Metrics™ & Why Are They Important?

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.

Chapters:

  • 00:00:00 Welcome to the Perpetual Traffic Podcast
  • 00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story
  • 00:03:59 Introducing Our New Multi-Episode Series
  • 00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever
  • 00:08:11 The Real Deal on Marketing Metrics: What You Need to Know
  • 00:12:18 Bridging the Gap: How Marketing Connects to Business Health
  • 00:22:45 Case Studies and Real-World Wins: What You Can Learn
  • 00:25:08 Demystifying Marketing Efficiency Ratio (MER)
  • 00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels
  • 00:28:04 Apparel Brand Case Study: Beyond ROAS
  • 00:30:01 MPIs in Action: Driving Real Business Outcomes
  • 00:36:35 Integrating Finance and Marketing: A Strategic Approach
  • 00:42:51 Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam