Episode 612

full
Published on:

23rd Jul 2024

How to Use the Microsoft Outage to Sell More of Your Stuff

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic Podcast
  • 00:01:00 - Telegram Tidbits: Join the Party
  • 00:02:00 - Metrics Mania: Today’s Hot Topic
  • 00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew
  • 00:05:30 - IT Apocalypse: The Largest Outage Ever
  • 00:08:00 - Newsjacking 101: Marketing Goldmine
  • 00:11:00 - Real-Time Relevance: Staying Ahead with News
  • 00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks
  • 00:19:00 - Tactical Tactics: Turning Ideas into Action
  • 00:25:31 - Memorable Moments: Creating Lasting Impressions
  • 00:29:59 - Wrap-Up: Final Thoughts and Future Steps

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam