Episode 614

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Published on:

30th Jul 2024

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You’re going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you’ll gain valuable perspectives on maximizing the impact of your digital advertising efforts!

Chapters:

  • 00:00:00 Welcome to the Perpetual Traffic Podcast - The Journey Begins
  • 00:00:35 Unpacking the Evolution of Marketing Metrics - A Fresh Perspective
  • 00:01:54 Meet John Moran - Mastering Marketing Performance Indicators
  • 00:02:43 Why Business Metrics Matter - Insights for Growth
  • 00:04:53 Our First YouTube Live with John Moran - Going Live!
  • 00:06:47 Digital Marketing Essentials - The Core Elements
  • 00:11:12 Traffic and Business Health - Key Understandings
  • 00:18:23 Meta and Google Performance Case Study - Real-World Applications
  • 00:25:14 The Role of Incrementality Testing - Measuring True Impact
  • 00:29:07 Attribution Challenges and Solutions - Navigating Complexity
  • 00:33:32 Innovative Techniques for Traffic Generation - Beyond Basics
  • 00:37:46 Creative Strategies for Audience Engagement - Innovative Approaches
  • 00:40:13 Levels of Engagement - Comprehensive Explanations
  • 00:43:38 Remarketing and Sales Cycles - Advanced Techniques
  • 00:48:46 Interactive Q&A Session - Audience Insights and Questions
  • 00:57:54 Key Takeaways and Practical Tips - Applying the Knowledge
  • 01:05:13 Final Thoughts and Announcements - Wrapping Up

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam