Episode 654

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Published on:

17th Dec 2024

[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025

Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.

Chapters

  • 00:00:00 - Opening Loops & Layers: What's Coming Up?
  • 00:00:13 - New Energy in the Room: Meet the Co-Host!
  • 00:01:28 - Rewind Chronicles: Co-Hosts of the Past
  • 00:02:45 - Meta’s Maze: Surviving a Shifting Landscape
  • 00:04:55 - The Future is Delicate: 2025's Red Flags
  • 00:05:06 - Wellness Hit: Brands Brace for Impact
  • 00:12:21 - Privacy Wars: Personalization vs. Boundaries
  • 00:15:37 - Rulebook Rewritten: Navigating Ad Chaos
  • 00:17:41 - Looking Ahead: Staying Sharp in the Storm
  • 00:28:14 - Endnotes and Epiphanies: Wisdom to Go

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam