Episode 655

full
Published on:

20th Dec 2024

90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now

Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition!

Chapters:

  • 00:00:00 – Starting Bold: No Fluff, All Strategy
  • 00:00:42 – Cracking the Case: The 63% Lead Surge
  • 00:02:18 – Golden Weeks Decoded: Welcome to Q5
  • 00:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook
  • 00:10:58 – Back from the Dead: Breathing Life into Old Leads
  • 00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q5
  • 00:21:38 – Festive Farewell: Wisdom Wrapped with a Bow

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam