Episode 653

full
Published on:

13th Dec 2024

5 Irresistible Shopify Features You NEVER Knew About…But Must

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.

Chapters:

  • 00:00:00 - Opening the Shopify Winter Door
  • 00:01:00 - Boring Edition or Game-Changer?
  • 00:02:15 - The Boring That Makes You Listen
  • 00:04:02 - Not Boring: The Hidden Side
  • 00:07:43 - Marketing Magic: Shopify’s Take
  • 00:12:55 - Shop Campaigns: Simplicity in Strategy
  • 00:16:20 - Shop App: The Secret Weapon
  • 00:23:39 - Privacy and Precision: Audience Insights
  • 00:27:58 - Sales Doubled? Here’s How
  • 00:28:59 - Aiming Smarter: Targeting Evolution
  • 00:29:30 - Cracking the Ad Benchmark Code
  • 00:30:41 - Capitalizing on Ecosystem Synergy
  • 00:33:37 - Customer Costs That Pay Off
  • 00:35:40 - Incentives That Adapt to You
  • 00:38:08 - Success Stories in Simple Campaigns
  • 00:42:46 - Ecosystem Deep Dive and Future Look
  • 00:51:49 - Personalizing the Shop App Journey
  • 00:56:58 - Final Words: Resources You’ll Need

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam