Episode 578

full
Published on:

22nd Mar 2024

The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson

Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively.

Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a product or service to create compelling copy. Jon showcases the tool's capabilities by applying it to various scenarios, including generating ads and VSL leads, illustrating its versatility and power in crafting messages that resonate with target audiences. Kasim expresses his concern about the potential homogeneity in copy generated by widespread use of AI tools like Benson AI. Jon addresses this and you’ll have to tune in for his answer. Overall, Jon gives us a compelling look at the future of copywriting, showcasing how AI can augment human creativity to produce impactful marketing materials. Benson AI represents a significant leap forward, promising to enhance efficiency and effectiveness in the ever-evolving landscape of digital marketing​​.

Chapters:

  • 00:00:00 - AI Meets Copywriting: Introducing Jon Benson
  • 00:01:07 - From VSL Innovator to AI Pioneer: Jon's Journey
  • 00:03:22 - The Genesis of Video Sales Letters (VSLs)
  • 00:06:15 - Enter Benson AI: Revolutionizing Copywriting
  • 00:09:04 - The Mechanics of Benson AI: Understanding Product Essence
  • 00:12:38 - AI in Action: Generating Engaging Ads
  • 00:15:20 - The Versatility of Benson AI: From Email Campaigns to Social Media Content
  • 00:19:06 - Live: Unveiling Benson AI's Copywriting Magic
  • 00:21:14 - Generating Ads with AI
  • 00:23:47 - Real-Time Creation: Creating Compelling VSL Leads
  • 00:26:32 - Addressing Copy Homogeneity: Ensuring Distinctiveness in AI-Written Content
  • 00:29:55 - Merging Creativity with AI for Copywriting Excellence
  • 00:35:41 - Masterclass: Crafting Video Sales Letters with Benson AI
  • 00:38:54 - Creativity x AI: Keeping Copy Fresh and Original
  • 00:42:43 - Beyond Text: Expanding AI's Copywriting Horizons
  • 00:50:37 - Looking Ahead: The Impact of AI on Future Copywriting

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam