Episode 577

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Published on:

19th Mar 2024

(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.

Chapters:

  • 00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran
  • 00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths
  • 00:03:38 - Success Story: Refining Strategies for Optimal ROI
  • 00:07:54 - John Moran's No-Fail Principle for Digital Success
  • 00:12:06 - Winning Strategies: Prioritizing High-Profit Products
  • 00:13:16 - Meta Advertising Mastery: Boosting Profit Margins
  • 00:17:20 - Strategic Overhauls: From Insight to Impact
  • 00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign
  • 00:23:59 - Rethinking Metrics: The Vital Signs of Business Health
  • 00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure
  • 00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing Triumph

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam