Episode 579

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Published on:

26th Mar 2024

From Votes to Views: The Election’s Effect on Ad Spend

Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!

Chapters:

  • 00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo
  • 00:01:52 - Election Years Meet Advertising: An Unlikely Romance
  • 00:03:29 - Politicians on the Roasting Rack
  • 00:08:55 - Mark Your Calendars: Dates That Dictate Ads
  • 00:09:30 - When Politics and Pixels Mix
  • 00:11:45 - The Digital Tug-of-War: Ad Space in Election Season
  • 00:14:31 - Farewell Old School, Hello Digital Frontier
  • 00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution
  • 00:20:43 - Capturing Moments: When Culture Fuels Campaigns
  • 00:23:27 - Lauren's Korean Age Quandary
  • 00:26:46 - The Art of the Share: Content That Catches On
  • 00:32:07 - Black Friday Planning: Beat the Election Bump
  • 00:35:48 - The Groupon Effect and Black Friday Blues
  • 00:38:55 - Parting Wisdom: Laughs, Lessons, and Goodbyes

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam