Episode 512

full
Published on:

1st Aug 2023

The Next Era of Growth: How to Achieve Full Funnel Excellence

Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long-term brand marketing, a potent mix that's primed to supercharge profits. They spotlight the transformative power of AI, showcasing how businesses are already leveraging its capabilities. They advocate for leadership from the front, emphasizing that those on the ground should be the decision-makers. They also explore the world of chatbots, specifically highlighting Chatbase.co, a tool that enables businesses to create a chatbot using their own data.

Chapters:

  • 00:00:00 The Driven Mastermind and Influential Members
  • 00:02:10 A Candid Expression of Opinion About Owen Wilson and Endorsement of Driven Mastermind Membership
  • 00:07:54 Unveiling the Role of a Mastermind in Tier 11's Perpetual Traffic Success
  • 00:12:38 Harnessing Technology for Efficient Legal Document Analysis
  • 00:20:13 Carve Your Niche: Mastering Market Creation for Success
  • 00:24:35 Recognizing and Applauding Ground-Level Innovations
  • 00:32:14 Unleashing the Potential of Integrating Brand Development and Activation Campaigns
  • 00:33:28 Advancing Step-by-Step: The Crucial Role of Progress in Building Your Brand
  • 00:39:21 The Perfect Balance: The Impact of Brand Awareness in the Geico Model
  • 00:41:28 Exploring the Significance of Branding and Conversion Campaigns in Business Expansion
  • 00:47:19 Crafting Effective Advertising Tactics for Consideration and Conversion Campaigns
  • 00:49:46 A Detailed Examination of Video View and Conversion Campaigns in Ad Accounts for Funnel Management
  • 01:01:07 Fusion of Campaign Objectives for Enhanced Advertising Outcomes

LINKS AND RESOURCES:

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Mentioned in this episode:

CSO Link

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam