Episode 513

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Published on:

4th Aug 2023

The #1 Way to Sell Your Book & Build Your List on Amazon with Morgan Gist MacDonald

Morgan Gist MacDonald shares key strategies for using books as tools for business growth. She stresses the importance of aligning book content with author intentions and audience needs, introducing the concept of perceived customization to target specific market niches. She emphasizes finding high-volume, low-competition keywords for increased visibility and advocates for the power of Amazon as a launch platform. MacDonald also discusses how authoring a book can boost a business's credibility and authority, viewing it as a long-term investment towards solidifying one's industry status.

Chapters:

  • 00:00:00 Harnessing Amazon's Power for E-Reader Success
  • 00:02:17 Transitioning Conversation: From Weather to Book Marketing
  • 00:05:43 Practical Book Marketing Tactics: Easy and Impactful Strategies
  • 00:10:36 Insights into the Publishing Process from a Renowned Author
  • 00:15:08 How to Leverage Books for Business Growth: An Overview
  • 00:17:49 Writing with Intent: Aligning Book Content with Author's Goals and Audience Needs
  • 00:23:43 Selecting the Right Book for Achieving Business Goals
  • 00:27:31 The Power of Reviews: Influence on Book Visibility and Amazon's Consumer Perception
  • 00:29:14 Why Book Reviews are Crucial for Independent Authors
  • 00:35:02 How to Garner Reviews for Nonfiction Business Books: Proven Strategies
  • 00:39:58 Overcoming Challenges in Keyword Research for Better Publishing
  • 00:42:06 Finding the Sweet Spot: Customizing Products for Niche Marketing
  • 00:45:28 Deep Category Navigation: A Key to Boosting Visibility
  • 00:47:05 Understanding eBook Content Classification
  • 00:49:25 Spotlight on a High Volume, Low Competition Book: A Case Study

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

CSO Link

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam