Episode 511

full
Published on:

28th Jul 2023

The 5 Step System to Lowering Your Cost Per Lead 40% Using AI

Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes.

Chapters:

  • 00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System
  • 00:04:10 Delving into the World of Star Wars Fandom
  • 00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing
  • 00:11:09 Boosting Campaign Performance with Retargeting Ads
  • 00:15:48 The Evolution of Lead Forms: A New Era in Marketing
  • 00:17:37 Embracing Innovation: The Power of New Marketing Tools
  • 00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy
  • 00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead
  • 00:26:56 Testing and Implementing for Optimal Ad Conversion
  • 00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets
  • 00:33:24 The Crucial Role of Efficiency in Small Business Sales
  • 00:36:23 The Power of Responsiveness in Sales Success
  • 00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO
  • 00:41:16 Navigating Seasonal Business Operations with AI Tools

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam