Episode 507

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Published on:

14th Jul 2023

The Most Important Marketing KPI You Are NOT Measuring

In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI tools to enhance productivity and the importance of producing a high volume of content for business growth. They also explore various tools like Vidyo.ai and Opus that can help marketers repurpose and distribute content across multiple platforms.

Chapters:

  • 00:00:00 - Engaging Content: Learn how to scale your brand with compelling content
  • 00:01:09 - Vidyo.ai: Discover this AI tool for repurposing videos
  • 00:05:19 - Cost Per Content: Explore this new marketing approach
  • 00:08:55 - Power of Volume: Understand the role of volume in viral content
  • 00:11:39 - New Content Approach: Embrace innovative content creation strategies
  • 00:14:08 - Video Views: Learn about the unpredictability of video views
  • 00:16:10 - Brand Building: Discover how volume and engaging content build strong brands

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam