Episode 506

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Published on:

11th Jul 2023

How to Sell Your Business With Investment Banker Greg Smith

In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of strategic and financial buyers, and leading with confidence provide a comprehensive guide for those navigating the digital marketing landscape.

Chapters:

  • 00:00:00 - Successful Recovery and Union Challenges: A Company's Remarkable Turnaround
  • 00:02:12 - The Importance of Being a Patient Listener in Business
  • 00:10:20 - Navigating the Process of Selling Your Business: Pitfalls, Risks, and Success Strategies
  • 00:15:44 - Promising Acquisition Opportunity: Implementing Artificial Intelligence in the Agency Vertical
  • 00:17:21 - The Importance of Persistence in Deal Making
  • 00:24:46 - Choice and Business Value: Recognizing the Importance of Your Company
  • 00:29:22 - Valuation of Companies: Comparing Margins and Finding Comparables
  • 00:33:25 - Strategic Buyers and their Impact on Company Growth and Value
  • 00:35:33 - Cross Sales and AI Integration: Strategic and Financial Buyers Seek Synergies
  • 00:41:52 - Overcoming Doubts and Leading with Confidence
  • 00:45:22 - A Legacy of Perseverance and Unity: The Unforgettable Journey of an Airline Company

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam