Episode 508

full
Published on:

18th Jul 2023

How Nathan Hirsch used partnerships to build a $12 million per year business

In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business from $5k to $12 million, and his experience with business exit. Nathan shares his insights on the importance of minimum viable products, the power of affiliate programs, and the value of building software behind all of his companies.

Chapters:

  • 00:00:00 Introduction: Insights from a Successful Entrepreneur
  • 00:04:25 Startup Success: The Journey of a Serial Entrepreneur
  • 00:05:59 Business Opportunities: Beyond Trends to Customer Understanding
  • 00:08:19 Freeup's Success Story: From Amazon to Organic Marketing
  • 00:12:22 Building Success: The Role of Reviews and Partnerships
  • 00:16:22 Enhancing Profits: The Impact of Referral Fees and Pricing Flexibility
  • 00:20:40 Strategic Partnerships: A Key to Software Development
  • 00:22:08 Proprietary Tech: A Potential Game-Changer for Exit Price
  • 00:26:29 The Acquisition Journey: Successes and Unexpected Challenges
  • 00:29:14 Entrepreneurial Navigation: Business Changes and Contract Renegotiations
  • 00:31:57 Hiring Solutions: From Bad Hires to Efficient Virtual Assistants
  • 00:34:08 The Interview Process: Recognizing Red Flags
  • 00:36:02 Team Structure: Balancing Internal Teams and Outsourced Assistance
  • 00:38:46 Hiring Challenges: Navigating Time Zones in the Philippines
  • 00:41:45 Building Company Values: The Role of Repetition and Positive Communication

LINKS AND RESOURCES:

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Mentioned in this episode:

AdCritter for Agencies

New Ecommerce Strategies Webinar

CSO Link

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam