Episode 542

full
Published on:

17th Nov 2023

The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704

Ralph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship between Google and Meta, offering insights on leveraging this dynamic for maximum impact. Whether you're in e-commerce or personal injury law, this episode is packed with actionable strategies to elevate your digital advertising game.

Chapters:

  • 00:00:00 - Kickoff: You VS Google
  • 00:02:29 - Community Wisdom: Unlocking Profitable Marketing Secrets
  • 00:05:11 - Challenge Accepted: Transforming Marketing with Online Contests
  • 00:10:07 - Challenge Dynamics: Ensuring Impactful Marketing Outcomes
  • 00:21:01 - Precision Tracking: The Art of Manual Ad Analysis
  • 00:24:44 - Targeting Mastery: Marketing Strategies for Post-Accident Scenarios
  • 00:26:31 - Case Study Reveal: 50% Surge in Legal Case Signings
  • 00:33:35 - Breakthrough Strategies: Skyrocketing Client Acquisition in Law
  • 00:35:19 - Ad Spend Alchemy: Turning Budgets into Gold
  • 00:38:04 - Facebook Deep Dive: Leveraging Analytics for Smarter Ads
  • 00:46:30 - Niche Dominance: Winning in Personal Injury Marketing
  • 00:51:04 - The Ultimate Playbook for Personal Injury Law Marketing Success

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam