Episode 543

full
Published on:

21st Nov 2023

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran

Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve larger business visions. From discussing tactics like entering multiple auctions with individual campaigns to enhance conversions without traditional tracking, John sheds light on counterintuitive strategies that address both retention and winning back clients. He shares real-life examples and data-driven results, highlighting how businesses can leverage Google Ads for exponential growth and return on investment.

Chapters:

  • 00:00:00 - Welcome to Google Ads Mastery with John Moran
  • 00:02:00 - Dive into John's Unique Google Ads Strategy
  • 00:04:14 - How to Build Unbreakable Customer Loyalty
  • 00:08:03 - Repeat Business: The Google Ads Advantage
  • 00:09:00 - Sneak Peek: Exclusive Insights from Solutions 8
  • 00:12:54 - 3,162 SKUs: A Story of Exceptional Management
  • 00:16:27 - E-Commerce Mastery: Engaging Your Audience
  • 00:23:21 - Targeting Mastery: Precision Keyword Techniques
  • 00:26:07 - Exclusive: John Moran's Latest Google Ads Revelations
  • 00:29:27 - Inside Google’s Mind: Targeted Ads Secrets
  • 00:30:39 - Navigating Performance Max Challenges in Lead Gen
  • 00:33:11 - Unorthodox Google Ads Strategies Revealed
  • 00:34:50 - The Conversion Conundrum: Google Ads Insights
  • 00:41:06 - Business Impact: Revolutionary Workflow Strategies
  • 00:43:00 - Delivering Excellence: Beyond Skills and Service
  • 00:45:00 - Future-Forward: Crafting Tomorrow’s Google Ads Strategies

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam