Episode 541

full
Published on:

14th Nov 2023

How Reddit Differs From Other Social Media

Ralph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising strategies. We discuss the untapped opportunities Reddit offers as a traffic source and the art of creating content that resonates with its diverse user base. He shares his insights for anyone looking to leverage Reddit's powerful network for business and community building.

Chapters:

  • 00:00:00 - Welcome: Unveiling Reddit's Business Potential
  • 00:01:40 - Spotlight: Local Phoenician and the World Series Buzz
  • 00:07:55 - Engaging Effectively: Mastering Reddit's Community Dynamics
  • 00:08:58 - Behind the Scenes: Reddit's Unique Anonymity and Content Quality
  • 00:15:16 - Strategic Insights: Using Reddit for Business and Community Engagement
  • 00:21:19 - Case Study: How Reddit Drives Headphone Sales
  • 00:33:56 - Niche Success: Advanced Techniques for Community Engagement
  • 00:36:47 - Reddit Ads: Crafting Targeted Campaigns for Maximum Impact
  • 00:37:56 - Reddit and the Art of Retargeting: A Deep Dive
  • 00:39:14 - Reddit Advertising 101: Strategies for Success in a Diverse Marketplace

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam