Episode 617

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Published on:

9th Aug 2024

The Hidden Truth About Reputation Management with DJ Sprague

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enhance their brand’s credibility and conversion rates.

Chapters:

  • 00:00:00 - Welcome to the Perpetual Traffic Podcast
  • 00:01:19 - Why Reputation Management Matters
  • 00:02:27 - Welcoming DJ Sprague and Scott Brandley to PT
  • 00:03:00 - What Is Reputation Management and Why It’s Critical
  • 00:04:48 - How Customer Reviews Drive Trust and Sales
  • 00:06:02 - Amazon's Impact on Consumer Behavior and Expectations
  • 00:08:05 - Reputation Management Strategies for eCommerce Success
  • 00:09:28 - The Power of Social Proof in Boosting Conversion Rates
  • 00:18:04 - Triangulating Your Brand’s Reputation for Maximum Credibility
  • 00:27:41 - Differentiating Seller and Product Reviews for Impact
  • 00:30:16 - Turning Negative Reviews into Conversion Opportunities
  • 00:34:47 - Case Study: How Antigua Wheels Transformed Their Reputation
  • 00:35:36 - Learning from Nike’s Reputation Management Missteps
  • 00:36:39 - The Essential Strategy of Triangulating Reviews
  • 00:39:26 - Boosting Conversions with Q&A Tools and Proven Techniques
  • 00:43:03 - Exclusive Offer for Perpetual Traffic Listeners
  • 00:47:48 - Episode Wrap-Up and Key Takeaways

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam