Episode 618

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Published on:

13th Aug 2024

Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke

In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory.

Chapters

  • 00:00:00 - Kickoff: Perpetual Traffic Unplugged
  • 00:00:30 - Scaling Wins & Losses: A Real-World Case Study
  • 00:01:10 - The MPI Playbook: Your Business’s Secret Weapon
  • 00:03:15 - Real Talk: Live Stories & Unfiltered Marketing Moments
  • 00:05:00 - Stage Fright Confessions: From Time Square to Triumph
  • 00:09:00 - Aligning Ambitions: Setting and Achieving Marketing Goals
  • 00:16:00 - The Attribution Tug-of-War: Balancing Efficiency with Reality
  • 00:20:00 - Understanding the Customer Journey: Beyond Last-Click Attribution
  • 00:24:15 - Channel Siloing: Why It’s Hurting Your Marketing Strategy
  • 00:27:30 - MER Mastery: Breaking Down Media Efficiency Ratio
  • 00:30:25 - Client Goals in Motion: When Strategies Pivot
  • 00:31:15 - NCAC Headaches: Navigating New Customer Costs
  • 00:34:00 - Performance Pulse Check: What February and March Reveal
  • 00:35:00 - Ad Spend Smarts: Making Every Dollar Count
  • 00:36:15 - Strategic Shifts: NCAC’s Impact on the Bigger Picture
  • 00:39:50 - Revenue Roadmap: Hitting Targets with MER Insight
  • 00:43:30 - When Diversification Goes Wrong: The NCAC Dilemma
  • 00:48:00 - MER in Action: Realigning Strategy for Better Results
  • 00:51:00 - Strategic Adjustments: Lessons Learned and Moving Forward
  • 00:52:45 - The Listener’s Seat: Q&A with the Experts
  • 01:02:45 - The Final Word: Wrapping Up and Looking Ahead


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam