Episode 616

full
Published on:

6th Aug 2024

nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.

Chapters

  • 00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren
  • 00:00:52 - Sneak Peek: Exciting Series Ahead
  • 00:01:29 - Comparing Skincare Routines to Marketing Strategies
  • 00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter
  • 00:03:21 - Must-Have: Free Downloadable Marketing Resources
  • 00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics
  • 00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)
  • 00:16:40 - Political Spin: Applying NCAC to Campaigns
  • 00:20:00 - Seamless Integration: CRM and Third-Party Tools
  • 00:20:43 - Pop-Up Power: Gathering Customer Data Effectively
  • 00:21:07 - Mastering Customer Segmentation Techniques
  • 00:21:23 - Breaking Down Website Visitor Analytics
  • 00:21:44 - Optimizing Pop-Up Strategies for Better Engagement
  • 00:23:26 - Leveraging Wicked Reports for Precision Data
  • 00:24:39 - The Vital Role of Tracking Customer Acquisition Costs
  • 00:28:19 - Assessing New Customer Metrics for Growth
  • 00:34:59 - Turning Customers into Brand Evangelists
  • 00:41:30 - Wrapping Up: Final Thoughts and Resources


LINKS AND RESOURCES:


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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam