Episode 575

full
Published on:

12th Mar 2024

The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch

John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.

Chapters:

  • 00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'
  • 00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing
  • 00:04:45 - Is a Fractional CMO Worth It?
  • 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business
  • 00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach
  • 00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO
  • 00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO
  • 00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam