Episode 576

full
Published on:

16th Mar 2024

(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.

Chapters:

  • 00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran
  • 00:04:41 - Connect with Us: How to join our community for real-time discussions.
  • 00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.
  • 00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.
  • 00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.
  • 00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.
  • 00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.
  • 00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.
  • 00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.
  • 00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.
  • 00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.
  • 00:41:17 - Wrapping Up: Summary and resources for continued learning.

LINKS AND RESOURCES:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam