Episode 574

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Published on:

8th Mar 2024

Are We In a ’Phantom Recession”?

Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.

Chapters:

  • 00:00:00 Introduction: Unraveling Today's Economic Enigmas
  • 00:02:03 The Phantom Recession: Decoding Economic Contradictions
  • 00:04:07 Global Impacts: How World Events Reshape Marketing
  • 00:06:18 Agency Insights: Marketing's Predictive Power on Economy
  • 00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times
  • 00:10:31 Supply Chain Dynamics: Navigating Through Disruptions
  • 00:12:27 Forward-Looking: Marketing's Role in Economic Recovery
  • 00:13:09 Economic Indicators: Marketing's Response to Shifts
  • 00:17:22 The Office Space Evolution: Remote Work's Economic Impact
  • 00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior
  • 00:25:19 Fiat's Influence: Economic Perspectives on Currency
  • 00:32:23 Commodity-Backed Currency: A Future Solution?
  • 00:35:40 Conclusion: Charting the Path for Business in New Economies

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam