Episode 540

full
Published on:

10th Nov 2023

How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads

Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be your guide to not just reaching but captivating an audience that's ready to convert, propelling your e-commerce presence to new heights as you navigate the busiest shopping season of the year.

Chapters:

  • 00:00:00 - Introducing The Customer Acquisition Show
  • 00:05:27 - Unveiling DemandGen Campaigns: Your Black Friday Game-Changer
  • 00:07:43 - The Demand Gen Campaign: A New Approach for Black Friday Cyber Monday Success
  • 00:10:52 - Google Ads and Black Friday: Navigating Success
  • 00:12:40 - Black Friday Checklist: Key Preparations for Success
  • 00:23:17 - Google Ads Revolutionizing Audience Identification
  • 00:27:21 - Navigating the Complexities of Search Themes and Audience Signals
  • 00:30:15 - The Evolution of Keywordless Campaigns
  • 00:33:00 - Google Ads Game-Changers for Black Friday Cyber Monday
  • 00:34:43 - Maximize Machine Performance With Precision
  • 00:36:33 - Optimizing Google Ads for Black Friday - Expert Insights
  • 00:37:48 - Maximizing Black Friday Success with Strategic Awareness Campaigns

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam