Episode 519

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Published on:

25th Aug 2023

“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max

We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google, we dive into the importance of content-rich websites in slipper marketing and expanding audience reach beyond conversion campaigns. We also discuss integrating signals for advanced marketing strategies and the lengthy path to purchase, offering insights from real case studies. Plus, we explore successful models for digital product companies, building a community, and offering additional services.

Chapters:

  • 00:00:00 Kicking Off: Appreciating Our Audience
  • 00:05:44 Unlocking Business Impact: The "Why" Behind Your Company's Vision
  • 00:07:33 Generational Identity & Purpose in Today's Digital Workspace
  • 00:15:13 URL Optimization: Boosting Conversions in the Credit Sector
  • 00:19:29 Cross-platform Campaigns: Drawing from Performance Data
  • 00:22:06 Harnessing User Analytics for Streamlined Content Creation
  • 00:27:14 December Marketing Surges: New Tactics & Promo Insights
  • 00:29:58 Crafting Cohesive Marketing: Signal Integration Strategies
  • 00:36:06 Timing Matters: Online Challenges & Lead Generation Dynamics
  • 00:41:44 The Consultation Payoff: Coaching for Concrete Outcomes

LINKS AND RESOURCES:

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Mentioned in this episode:

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam