Episode 518

full
Published on:

22nd Aug 2023

Webinar Wonders: How Jason Fladlien Turned 'No' into a $10 Million 'Yes'

Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compelling offers. Jason shares his wisdom on the significance of reputation in business, asserting that it can do 90% of the heavy lifting in certain circles. He also introduces the "Statue of Liberty Close" strategy and underscores the value of "fitting advice" tailored to individual situations. Jason's ends with his powerful mantra: "Just ship. Get it out the door and then make it better."

Chapters:

  • 00:00:00 Dive into Webinar Marketing with Jason Fladlien
  • 00:03:12 Crafting User-friendly Webinars: Case Study on Shopify's Storefront
  • 00:07:45 Mastery in Digital Marketing: The Continuous Journey
  • 00:12:09 Pinpointing Your Perfect Webinar Audience
  • 00:14:14 The Art of Crafting Compelling Offers & Bonus Packages
  • 00:17:00 Delving into Audience Psychology for Boosted Conversions
  • 00:18:46 Webinar Timing: Finding the Sweet Spot
  • 00:20:30 Navigating the Landscape of Selling Webinar Programs
  • 00:21:52 The Evolution of Selling: From Sales Teams to Automated Webinars
  • 00:25:30 Engaging Skeptical Audiences: Sourcing the Right Traffic
  • 00:28:37 Gaining the Competitive Edge in Webinar Marketing
  • 00:30:56 Harnessing Influence & Quality for Business Triumphs
  • 00:32:02 Engaging Past Prospects: A Strategy for Reviving Interest
  • 00:34:32 Building a Legacy: The Power of Business Reputation
  • 00:39:57 Deal-making 101: Balancing Persistence and Patience
  • 00:43:57 Experimenting in Marketing: Calling All Risk-Takers!
  • 00:45:10 Key Strategies for Multi-faceted Webinar Success
  • 00:50:15 Financial Planning: Securing a Prosperous Future through Webinars

LINKS AND RESOURCES:

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Mentioned in this episode:

CSO Link

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam