Episode 520

Published on:

29th Aug 2023

Why Google Performance Max Now Kinda Sucks & When You Should Use It

Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data privacy concerns and the future of personalized ads, listeners are offered a unique blend of personal anecdotes and expert insights. From discussing the allure of the European countryside to the challenges of e-commerce platforms, this episode promises a comprehensive exploration of contemporary topics that resonate in today's digital age.


  • 00:00:00 European Travels: Contrasts Between Serbia, Bulgaria, & Austria
  • 00:05:12 The Montessori Impact on Entrepreneurial Success
  • 00:11:50 SMS & Retargeting: Elevating the E-commerce User Journey
  • 00:17:33 Google's Performance Max: Implications on Ad Spend & Customer Acquisition
  • 00:20:22 Dissecting Customer Acquisition: Unpacking Performance Max's Role
  • 00:23:58 Keeping Pace with Google Ads' Ever-changing Landscape
  • 00:27:51 Tech Giants Face-Off: Google vs. Meta on Innovation Fronts
  • 00:29:27 E-commerce Evolution: Bridging Brands with Modern Tech
  • 00:35:11 Data-Driven Marketing: Gauging Performance Max's Reach & Restrictions
  • 00:41:58 Broadening Horizons: Strategies for Diverse Customer Acquisition
  • 00:43:46 Perfecting Conversions: Fine-tuning Creatives & Tracking Mechanisms


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Mentioned in this episode:

Tier 11 CaAMP Schedule a Call

New Ecommerce Strategies Webinar

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam