Episode 719

full
Published on:

1st Aug 2025

The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update

Meta’s AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a fast track to mediocrity. From GPU-fueled compute power to GEM (Generated Ads Recommendation Model), discover what Meta’s “superbrain” means for your creative strategy, budget allocation, and lead generation success. This isn’t just an update—it’s a total transformation. If you’re serious about scaling in 2025, you need to hear this.

Chapters:

  • 00:00:00 - Meta Just Flipped the Script: Meet Andromeda
  • 00:01:00 - The AI Revolution That’s Changing Your Ad Game
  • 00:02:20 - Inside Meta’s Secret Weapon: The New Ranking Algorithm
  • 00:05:45 - Why Meta’s Funnel Thinks Smarter Than You Do
  • 00:07:35 - The New Playbook: Diversify or Die
  • 00:10:03 - Andromeda Uncovered: What Meta Isn’t Telling You
  • 00:12:11 - Smart Targeting Starts with Smarter Creative
  • 00:18:56 - Real Results: What Happens When You Diversify Content
  • 00:27:52 - What the Numbers Say About Your Ads
  • 00:28:29 - How to Get More New Customers for Less
  • 00:29:16 - Repeat It: Diversify or Die
  • 00:30:01 - Algorithm IQ: Understanding How Meta Thinks
  • 00:31:28 - Creative That Wins: Test, Iterate, Dominate
  • 00:32:32 - When to Kill Your Ads—And Why It Works
  • 00:35:01 - Case Study: Smarter Spend, Bigger Wins
  • 00:35:46 - Using AI to Find Your Next Best Customer
  • 00:42:59 - Mastering the Full Funnel (Without Wasting Spend)
  • 00:47:09 - The Future Is Now: What Smart Marketers Do Next

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam