Episode 718

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Published on:

29th Jul 2025

[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?

If you're spending across Meta, Google, Amazon, and Shopify—but still unclear which channel is actually closing the sale—this episode is your roadmap to marketing clarity. Ralph Burns and John Moran break down a real Tier 11 case study that exposes how most businesses are flying blind when it comes to attribution. You’ll discover why traditional ROAS can lead you astray, how NAC and MER reveal true performance, and why “contribution” trumps “attribution” when it comes to scaling profitably. They also dive into how tools like CAPI Import and the Tier 11 Data Suite connect the dots across paid and organic touchpoints, helping brands unlock hidden revenue and cut wasted spend. Whether you're a Shopify powerhouse or a service-based business, this episode will change how you view your media mix—and give you the frameworks to invest with confidence.

Chapters:

  • 00:00:00 – Kicking Things Off: What’s REALLY Fueling Your Sales?
  • 00:01:01 – The Traffic You Ignore Might Be Closing Your Deals
  • 00:01:33 – Inside a $100M Ad Account: What the Data Really Says
  • 00:02:22 – The Dirty Truth About Marketing “Solutions”
  • 00:02:58 – Ralph Gets Real About Creative That Converts
  • 00:05:54 – Clean Data or Dead Spend: Your Choice
  • 00:07:08 – Why Most Marketers Misread Growth Signals
  • 00:15:43 – Amazon Showdown: Vendor vs. Seller Central Exposed
  • 00:26:07 – How to Spot Wasted Ad Spend with One Metric
  • 00:33:02 – Stop Confusing Attribution with Contribution (It’s Costing You)
  • 00:35:18 – The Metric That Changes Everything About Ad Spend
  • 00:36:01 – Why You're Probably Overspending on Brand Terms
  • 00:36:56 – Performance Gaps Hiding in Plain Sight
  • 00:37:43 – Case Study Reveal: What Changed After the Hire
  • 00:38:45 – Amazon’s Hidden Influence on Your Shopify Store
  • 00:39:16 – The Strategic Way to Manage Campaign Chaos
  • 00:43:58 – When Google’s Automation Fights Your Results
  • 00:46:46 – The “Feeder Strategy” You Should Be Using for Holidays
  • 00:48:32 – Behind Closed Doors: Real Consulting Conversations
  • 00:53:44 – Final Word: What to Do With All This Insight

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam