(Replay) How Ralph Structures His Campaigns for Massive MER
What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?
On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”
Listen in to find out how to achieve this online marketing nirvana in your own campaigns.
Chapters:
- 00:00:00 - Kicking Off Perpetual Traffic with High-Energy Insights
- 00:00:46 - Celebrating Our Listeners & Their Game-Changing Feedback
- 00:01:32 - Case Study Teaser: 608% Revenue Explosion
- 00:02:17 - Ralph Burns Steps into the Hot Seat
- 00:03:08 - Unpacking the Secrets Behind the Case Study
- 00:08:19 - Why Creative Can Make or Break Your Ads
- 00:14:15 - Tracking Fixes & Powering Up with Conversions API
- 00:23:01 - Rolling Out the Traffic Harmonizer System
- 00:32:50 - Final Takeaways & Next Steps for Your Growth
LINKS AND RESOURCES:
- Download the case study
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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