Episode 623

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Published on:

30th Aug 2024

The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic Podcast!
  • 00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence
  • 00:02:01 - How a Broken Pen Shaped Dr. Cialdini’s Career Path
  • 00:05:47 - Unveiling the Seven Principles of Persuasion
  • 00:07:26 - Why Reciprocation and Liking Drive Influence
  • 00:09:36 - Harnessing Authority and Social Proof for Better Marketing
  • 00:12:51 - The Role of Scarcity and Commitment in Decision Making
  • 00:17:26 - The Power of Unity in Ethical Influence
  • 00:24:15 - Learning from Past Mistakes: A Key to Credibility
  • 00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion
  • 00:26:53 - The Subtle Power of Language in Influence
  • 00:30:49 - Why Reviews Matter: The Psychology Behind Feedback
  • 00:34:05 - The Towel Study: A Real-World Example of Social Proof
  • 00:36:22 - Why Timeless Principles of Influence Still Work Today
  • 00:42:50 - How to Connect with Dr. Cialdini and Learn More
  • 00:44:24 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam