Episode 624

full
Published on:

3rd Sep 2024

How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!

Chapters

  • 00:00:00 - Welcome to the Black Friday Strategy Session
  • 00:01:00 - July is the New November: Early Prep Insights
  • 00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now
  • 00:06:15 - How to Win Q5: Lead Gen Strategies that Last
  • 00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers
  • 00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success
  • 00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes
  • 00:27:55 - Know Your Audience: Targeting and Content Roadmaps
  • 00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond
  • 00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches
  • 00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable
  • 00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value
  • 00:38:15 - Brand Differentiation: Standing Out in a Crowded Market
  • 00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday
  • 00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns
  • 00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the Year


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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam