Episode 622

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Published on:

27th Aug 2024

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers
  • 00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?
  • 00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything
  • 00:04:31 - Mastermind Insights: Tactics That Drive Real Results
  • 00:05:42 - Lead Generation Revolution: Implementing Conditional Logic
  • 00:12:52 - Real-World Applications: How the Pros Do It
  • 00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads
  • 00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel
  • 00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success
  • 00:20:24 - Delivering the Right Content: Tailoring to Your Audience
  • 00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm
  • 00:29:27 - Harnessing the Power of Algorithms: What You Need to Know
  • 00:32:46 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

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Mentioned in this episode:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam