Episode 615

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Published on:

2nd Aug 2024

The 3 Most Important Marketing Performance Indicators™ & Why You Need Them

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how businesses can misinterpret these metrics if not analyzed correctly. They discuss the need for understanding marketing performance indicators (MPIs) and the role of third-party tools in providing clear insights. Ralph and Lauren also touch on the challenges businesses face with operations and product quality, and how these can impact the effectiveness of marketing efforts. Tune in to learn how to leverage marketing metrics to make smarter business decisions and achieve long-term success!

Chapters:

  • 00:00:00 Welcome to the Perpetual Traffic Podcast
  • 00:00:43 Meet Your Hosts and Join Our Telegram Group
  • 00:01:10 Marketing Performance Educators: Today's Focus
  • 00:02:45 Why Financial Metrics Matter in Marketing
  • 00:03:31 Key Marketing Metrics You Need to Know
  • 00:06:34 How Blending Traffic Channels Can Boost Your Results
  • 00:10:23 Traditional Advertising: Is It Still Relevant?
  • 00:15:04 Breaking Down Customer Acquisition Cost (CAC)
  • 00:21:23 Why NCAC Is Crucial for Your Growth
  • 00:22:33 Maximizing Profits with Average Order Value (AOV)
  • 00:24:46 Real Client Stories: Overcoming Operational Challenges
  • 00:26:53 Media Buying Strategies for Lower Customer Acquisition Costs
  • 00:30:07 Marketing Efficiency Ratio (MUR): What It Means for You
  • 00:37:09 Multilingual Marketing: Expanding Your Reach
  • 00:38:07 Wrapping Up: Conclusion and Call to Action

LINKS AND RESOURCES:

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

About your host

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Kasim Aslam